A new gas station opened recently by the freeway exit. It is one of four gas stations there now and its presence has been a blessing. It started offering gas at lower than average prices and the other three stations there felt obligated to join in to benefit as well.
The drawback? Traffic backs up! There's a lot of people trying to take advantage of the low gas prices and even drive from some distance in order t fill their tanks.
They stations lower their prices and then decide to raise them back up again. Here's hoping the gas war continues on for awhile!